This is a photo of my partner carrying one of three large piles of plastic rubbish we collected on a remote beach during our holiday on the north-west coast of Scotland. It took us several hours to gather all the detritis together but it was our way of giving something back to such a beautiful place and making it more enjoyable for other people who visited after us.
With this in mind, I was really pleased when Greenpeace launched its latest campaign to stop our seas being used as giant rubbish dumps for plastic. I knew the problem was bad but I didn’t realise that an estimated 12 million tonnes of plastic is thrown into our oceans each year. That’s a truck-load every minute!
The harm that plastic causes to birds and marine life is nothing short of a scandal and unfortunately our throw-away culture is to blame. It’s time for us to change our habits and Greenpeace is asking Coca-Cola to lead the way.
Around 300 billion plastic bottles manufactured each year are binned after a single use. So we’re asking Coca-Cola, as one of the biggest users of plastic bottles, to commit to three key steps that will make a real difference. These are:
- Introduce a cash-back return scheme for used bottles
- Start using re-usable packaging
- And make sure the rest is 100% recycled
You can read the full story here.
On April 22nd Greenpeace is holding a national day of action to persuade Coca-Cola to do the right thing. I hope you’ll be able to join in.
It’ll be a fun day of activity which involves talking to the public about the issue and it’s a chance for newcomers to get to know their local Greenpeace group. Meanwhile, you can sign the petition to Coca-Cola here.
This is a really great campaign and, as the world’s most valuable soft drinks brand, it’s time for Coke to put some fizz into its commitment to making our seas more sustainable.